The Community Manager is a key player in digital marketing in the tourism sector. By 2023, 87% of travelers will be using the Internet to plan their holidays, and 70% of them will be using social networks to choose their destination(source: Statista). These figures illustrate the importance of an effective digital presence for companies in the tourism sector.
Hotels, travel agencies, tourist offices, airlines... All these players recruit Social Media Managers to manage their e-reputation, animate their online communities and optimize their communication strategy.
The Tourism Community Manager's role is to promote a brand, destination or travel experience online. Their main missions include :
Tourism is one of the most dynamic sectors for Community Managers, but other areas are also in high demand:
Salary varies according to experience and employer:
There are plenty of opportunities, whether in large hotel groups, tourist offices, online travel agencies (OTAs), or as a freelancer for various customers in the tourism sector.
Tourism Management" refers to the management and promotion of tourism-related activities. This includes marketing strategy, optimizing the customer experience and digitalizing services. Increasingly, companies are looking for versatile profiles, combining digital communication skills with an understanding of tourism issues.
To succeed in this profession, specialized training is essential. At Crews, we offer training in both digital and sector-specific skills, enabling you to become an expert in tourism communications.
Our Bac+3 and Bac+5 programs in digital marketing and tourism offer :
Discover our training courses and join a dynamic and exciting sector!
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