The job of e-tourism project manager

Digital technology is on the rise in all sectors, including tourism. According to the World Tourism Organization, online transactions will account for over 45% of global travel bookings by 2022, and this trend continues to grow. Against this backdrop, the e-tourism project manager is becoming an essential pillar of tourism businesses. This strategic role calls for versatile skills in digital marketing, project management and technological innovation. This article explores the specifics of this profession, the skills required and career prospects, while highlighting the training courses available to effectively prepare future experts in this field.

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What is an e-tourism project manager?

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The e-tourism project manager is a professional capable of designing, planning and executing digital projects in the tourism sector. They may be responsible for developing online booking platforms, launching digital marketing campaigns or managing digital transformation projects within a tourism company. His or her role often includes coordinating multiple teams (developers, designers, marketing experts) to ensure the efficiency and coherence of each project.

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Why is the job of e-tourism project manager crucial to the tourism industry?

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With changing consumer habits, e-tourism now represents a growing share of the tourism market. According to a study by Phocuswright, global spending in the e-tourism sector is expected to exceed $820 billion by 2025. For companies, the challenge is to adapt quickly to new technologies in order to meet the expectations of connected and demanding customers. Against this backdrop, the e-tourism project manager is becoming an indispensable profile for optimizing customer journeys, improving the user experience and boosting the competitiveness of tourism companies.

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Key skills of an e-tourism project manager

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To succeed in this profession, it is essential to have a wide range of skills:

1. Project management: the Project Manager must be able to coordinate teams, respect budgets and deadlines, and ensure that each project is in line with the company's objectives.
2. Digital marketing: mastering online advertising tools, SEO, email campaigns and social network optimization is essential to attract and retain customers.
3. Knowledge of digital technologies: booking platforms, CRM systems and data analysis tools are all part of the e-tourism ecosystem. A good understanding of these technologies enables the Project Manager to innovate and improve the efficiency of the services offered.
4. Analytical mindset: to optimize project performance, it's important to know how to analyze data and customer feedback, then adjust strategies accordingly.
5. User experience (UX) skills: some 88% of online customers will not make a purchase if the website doesn't offer a good user experience. That's why e-tourism project managers need to know how to improve the user interface of their platforms.

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Salary of an e-tourism project manager

E-tourism project managers enjoy attractive salaries, which vary according to experience, company size and job responsibilities.

• Career start: for a junior, the annual salary is between €30,000 and €40,000, depending on the company and the tasks entrusted. Entry-level profiles are often asked to manage digital projects under the supervision of experienced managers.
• Confirmed: with 3 to 5 years' experience, the salary of a confirmed e-tourism Project Manager can rise to around €45,000 to €55,000 per year. At this stage, the professional is capable of managing projects independently, and has generally acquired advanced skills in digital marketing and team management.
• Management positions: e-tourism project managers with over 5 years' experience can progress to digital marketing manager, digital project director or even innovation director in large organizations. Annual remuneration can then exceed €60,000, rising to €80,000 or more for management positions in major companies in the sector.

Salary progression is closely linked to technical skills, project management results, certifications and training. Ongoing training is essential to remain competitive, which is why Crews offers courses that enable its students to acquire these e-tourism skills and thus benefit from solid, well-paid career prospects.

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Career prospects for an e-tourism project manager

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The opportunities for e-tourism project managers are varied and attractive. Tourism companies, both local and international, are looking for these experts to digitalize their services and meet the needs of a digital clientele. According to reports by the World Travel & Tourism Council, the tourism sector is expected to grow by 4.2% per year over the next ten years, creating numerous job opportunities.

Depending on experience and specialization, an e-tourism project manager can progress to digital project director, digital marketing manager or even innovation director.

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Crews e-tourism training courses

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Crews offers training courses specifically designed to prepare students for the digital professions in the tourism sector. Our Digital & Tourism program offers courses from Bac+3 to Bac+5, combining theory and practice to train experts capable of meeting the demands of this fast-changing sector. Our distance learning courses, both initial and sandwich courses, enable students to gain practical experience, while benefiting from courses led by industry professionals.

• Bachelor Digital & Tourism
• Master Digital & Tourism
• MBA Digital & Tourism

📅 Presentation of the Digital & Tourism

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It is also possible to consider shorter training courses to learn about the challenges of an e-tourism project manager.

Crews offers training courses for e-tourism professionals.

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Digital & professional training Tourism

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Why train to become an e-tourism project manager?

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The job of e-tourism project manager combines dynamism, creativity and strategy. It allows you to work with a variety of professionals while having a direct impact on the digital transformation of companies. For travel and digital enthusiasts, it's a career path that combines the best of both worlds. By joining Crews' programs, students give themselves the means to enter this buoyant sector with solid skills and directly operational know-how.

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In a world where digital technology is redefining the rules of tourism, the role of e-tourism project manager is essential. If you're considering a career in digital and tourism, Crews' training courses are a springboard to this promising career. With a methodology focused on dual skills, access to experts and personalized support, Crews prepares you to seize the sector's many opportunities.