M1 360° projects P2026

As part of their Mastertraining, our students are preparing for the "Sales and Marketing Manager" certification. This year, they took up a major challenge: to carry out a case study on very concrete projects requested by several customers. This project enabled students to develop key skills in sales and marketing strategy, while working on real-life business cases.

‍

A large-scale project for an immersive experience

‍

Project objectives :

‍

• Learn to manage a marketing project in a professional context
• Define an appropriate sales and marketing strategy
• Implement an effective and relevant action plan
• Produce a working prototype to sell the project

The students worked in teams, in a spirit of collaboration, proactivity and professionalism. Each group was free to choose its project from among four varied and stimulating proposals. The following projects were selected: 

1. New Explorer Challenge 2025: national competition to create a responsible and innovative tourism offer. Teams design an immersive, low-carbon trip, accompanied by a high-performance sales and marketing plan.
2. EntrepClub: support the deployment of this community of entrepreneurs by defining a viable business model and visibility strategy.

‍

Rendering:

‍

The students were required to submit a dossier on February 13, 2025, outlining :

• Their detailed sales strategy (analysis of the environment, identification of opportunities, positioning)
• A marketing plan (targets, customers, distribution channels, strategic actions)
• An operational prototype (website, landing page, or other digital tool)

On February 14, 2025, each team presented its work to a jury of professionals and to customers. 

‍

A springboard to the future

‍

Every year, this project is an immersive, professionalizing experience for our students. It enables them to put their skills into practice while confronting real-life business issues. A real asset for their future careers!

Would you like to find out more about these projects or propose a project? Contact us to discuss it!

Submit a project