Social Media: One of the strategic levers for your employer brand

Why are social networks essential for employer branding?

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In a world where 80% of decision-makers use social networks to make their purchasing decisions, ignoring these platforms is tantamount to depriving oneself of a powerful growth lever. Contrary to popular belief, companies have every interest in investing in asocial media strategy to boost their visibility and credibility, and generate qualified leads.

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What digital tools should you use for an effective social media strategy?

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According to a HubSpot study, LinkedIn (96%), Twitter (82%) and Facebook (77%) are the platforms most used by businesses. Here's how each network can help your social media strategy:

• LinkedIn: Ideal for sharing expert content, connecting with decision-makers and developing brand image.
• Twitter: Perfect for social listening and real-time interaction with your audience.
• Facebook and Instagram: Although more BtoC-oriented, these networks can reinforce a company's human and engaging image.
• YouTube: An asset for brand storytelling through engaging video content.

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How do social networks influence brand image?

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1. Increased awareness: An active presence on social networks amplifies your visibility and attracts a targeted audience.
2. Enhanced credibility: Publishing quality content (articles, case studies, customer testimonials) positions your company as a benchmark in its sector.
3. Engagement and trust: Interacting with your audience (comments, shares, webinars) creates a close relationship and a climate of trust.
4. Lead generation: 79% of B2B marketers consider LinkedIn to be their main source of leads (HubSpot).

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What are the best practices for optimizing your employer brand on social networks?

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• Publish regularly: A structured editorial calendar guarantees a continuous, engaging presence.
• Vary formats: articles, infographics, videos, carousels... each format captures a different audience.
• Use strategic hashtags and keywords: This improves your social SEO and increases your visibility.
• Employee Advocacy: Your employees are your best ambassadors! Encourage them to share company content.
• Analyze and adjust: Track KPIs (engagement, impressions, click-through rates) to fine-tune your strategy.

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How to optimize your BtoB Social Media strategy?

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‍ChezCrewswe offer several professional training in social networking & industry-specificdedicated to companies. Our training courses will help you :

• Define an effective Social Media strategy.
• Create engaging, hard-hitting content.
• Master analysis tools to optimize your performance.

👉 Discover our complete program here : BtoB Social Networking Training

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Social networks are no longer an option, but a strategic pillar for any company wishing to strengthen its branding and attract new customers. A structured approach and the right training can make all the difference.

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‍Andyou, is your company fully exploiting the potential of social networks to improve your employer brand?