Whatis a Key Account Manager?
The Key Account Manager (KAM) is a professional in charge of managing and developing a company's strategic customers. His or her main role is to ensure a relationship of trust with these key accounts to maximize their satisfaction and long-term commitment.
The KAM plays an essential role in sales strategy, particularly in the tourism, luxury goods,hotel andevents sectors, where personalized offers and customer care are crucial.
What are the main tasks of a Key Account Manager?
The Key Account Manager's missions are varied and require a high degree of versatility. Key responsibilities include :
- Customer portfolio management and development: follow-up and promotion of key accounts to ensure customer loyalty
- Sales strategy: analyze customer needs and propose appropriate solutions
- Contract negotiation: preparing commercial offers and closing deals
- Competitive intelligence: market and trend analysis to adjust sales strategy
- Internal coordination: work with the marketing, product and support teams to ensure optimum service
What is the average salary of a Key Account Manager?
The salary of a Key Account Manager varies according to several criteria: experience, business sector, geographical location and company size. Here is an estimate of average salaries in France:
- Beginner (0-3 years): between €35,000 and €45,000 gross per year.
- Confirmed (3-7 years): between €50,000 and €70,000.
- Senior (over 7 years): up to €100,000, or even more with bonuses and commissions.
In some sectors, such as luxury goods or tech, salaries can be even higher.
What qualifications does a Key Account Manager need?
To enter this profession, training at Bac+3 to Bac+5 level is recommended. The most suitable courses include
- Bachelor in e-commerce, marketing (Bac+3) : Bachelor Digital & E-commerce en alternance de Crews to deepen your skills in the fields of digital, marketing and e-commerce, this course will give you a complete mastery of the tools and methodologies essential to digital marketing and e-commerce.
- Master in sales management or business strategy (Bac+5): Crews' Master in Digital & Business enables students to acquire solid skills in the digital and international business sectors. It offers comprehensive expertise in technologies, digital marketing, e-commerce, innovation and entrepreneurship.
- MBA specialized in business development: Crews'MBA Digital & Business offers in-depth expertise in digital professions in a business context. It trains you to design and deploy a digital strategy, analyze and develop a brand, while equipping you with the essential skills for innovation and entrepreneurship in new technologies.
At Crews, we offer professional training to prepare you for careers in customer management and business development. Our programs combine online courses, input from expert professionals and real-life projects linked to existing companies, offering an experience tailored to the realities of the market.
Why train with Crews to become a Key Account Manager?
Our digital and business training courses are designed to meet current market requirements.
The Key Account Manager profession offers a wide range of opportunities in a variety of sectors. With skills in negotiation, project management and customer relations, you can quickly move up to sales management positions.
To prepare yourself effectively for this profession, the right training is essential. Find out more about our bachelor's and master's degrees at Crews!
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