In a sector as competitive as the hotel industry, a digital presence has become essential to attract and retain an increasingly connected clientele. The community manager plays a key role in this strategy, managing the communication and image of hotel establishments on social networks. But what exactly does a community manager do, and why is his or her role essential?
A community manager (CM) in the hotel industry is a professional responsible for developing customer awareness and engagement on social networks. He or she ensures that the hotel's image reflects its values and positioning, highlighting its services, ambience and special offers.
In an industry where 85% of travelers consult online reviews before booking a holiday, an effective digital communications strategy is crucial. The community manager's role is to manage online reputation and create engaging content.
Did you know?
The community manager produces a variety of content (photos, videos, blog posts, Instagram stories) to enhance the customer experience and generate engagement.
He animates the different platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest), adapting the strategy to each audience.
The CM responds to comments and private messages to maintain a close relationship with customers.
He monitors customer reviews and manages feedback to protect the hotel's image and anticipate communication crises.
It can manage sponsored campaigns on social networks to boost visibility and attract new customers.
The Community Manager can establish partnerships with travel and luxury influencers to reach a wider audience.
The role of a community manager is not limited to publishing content: he or she contributes directly to the establishment's marketing and sales strategy. Their missions include :
A Community Manager's salary varies according to his or her experience and the establishment in which he or she works. In France :
Community Managers working for luxury hotels or international chains can benefit from more attractive remuneration packages, as well as perks such as free nights and performance bonuses.
There is no single career path, but a background in digital communications, marketing or hospitality is often required.
To achieve this goal in the best possible way, there are training courses that combine digital & hospitality, so that people wishing to train in these two aspects don't have to do without one or the other:
At Crews, we also offer short training courses for professionals, enabling you to acquire the skills you need to progress in your job:
Would you like to find out more about our training courses?
With a growing demand for skilled professionals, Social Media Management skills have become essential in the hospitality industry. At Crews, we offer specialized training in digital marketing applied to the hotel industry, enabling you to acquire all the skills you need to excel in this field.
Today, the Social Media Manager is a key player in a hotel's digital strategy. By managing online communications, they contribute directly to the reputation and profitability of a hotel. To master these challenges and make a career in this rapidly expanding field, appropriate training is essential. Crews can help you on your way!
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