What to do after a BUT IC?

The BUT IC (Information-Communication) is a highly sought-after course of study for students wishing to move into the communications, journalism, public relations or digital marketing sectors. But after graduation, one question often comes up: what are the options for continuing your studies or entering the job market? 

This article will help you to get a clearer picture, and discover how Crews ' training courses can help you make this transition.

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What is a GOAL IC?

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The BUT Information-Communication is a Bac+3 program offered by IUTs (University Institutes of Technology). Since 2021, it has replaced the DUT (Diplôme Universitaire de Technologie) and is distinguished by its three-year duration, compared with two years for the former DUT. This change enables students to deepen their technical and theoretical skills, while meeting the demands of the job market.

The program is divided into five tracks:

1. Organizational communication: focusing on the management of internal and external corporate communication
2. Journalism: for those wishing to pursue a career in the media
3. Advertising: learn how to design and manage advertising campaigns
4. Digital information in organizations: focusing on the management and valorization of digital information
5. Book and heritage professions: to work in publishing or cultural mediation

What to do after a degree in Information and Communication?

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1. Continuing your studies with a Bac+5 after a BUT IC

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After a BUT, 70% of students choose to continue their studies to specialize further and increase their career opportunities. At Crewswe offer career paths that are perfectly suited to BUT IC graduates:

• Master Digital & Business (Bac+5)
  Advanced training to master the challenges of digital and innovation, with a strong focus on project management and leadership.
• MBA Digital & Business (Bac+5)
  For ambitious people who want to occupy management positions in sectors undergoing rapid digital transformation.

These programs, available as part-time or full-time courses, combine theory and practice, while benefiting from a wider professional network thanks to courses taught by industry experts.

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1. Specialize in one sector with a Bac+5 after a BUT in Information-Communication

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You can also choose to specialize in an industry that appeals to you after your BUT IC. At Crews, we offer training courses that combine digital marketing and fast-growing sectors. Take a look at our Masters dual-skill courses:

• Master Digital & Tourism (Bac+5)
  Advanced training to master the challenges of digital and tourism, with a strong focus on destination management, customer experience and innovative marketing strategies.
• Master Digital & Hospitality (Bac+5)
  A program of excellence to master the challenges of digital in the hotel industry, specializing in operational management, high-end customer experience and digital transformation strategies.
• Master Digital & Luxury (Bac+5)
  Training to excel in digital for luxury, with a focus on branding, exclusive customer experiences and innovation strategies in prestigious brands.

This dual digital and sectoral expertise will bring you considerable added value on the job market, as you'll have in-depth knowledge of sectoral issues and be able to apply your digital skills to implement effective strategies tailored to professional needs.

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2. Direct entry to the job market after a BUT IC

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The BUT Information-Communication also offers good employability. According to a study by the Observatoire de l'Emploi en 2023, 83% of graduates find a job within six months of graduating, mainly in the following fields:

• Communications Manager
• Community manager
• Press Officer
• Marketing assistant
• Content creator

If you want to enter the job market directly, consider our short professional training courses to reinforce your skills in digital or in a specific field.

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Our professional training courses

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These online courses, led by industry professionals, are designed for flexible, high-impact learning.

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Choose the professional angle that best suits your objectives.